For those of you who may be knowledgeable on the subject, we
apologize for having to repeat. We have encountered many visitors
who are not familiar with writing ad copy. On the Internet, many of
us are placing links on Free For All Link pages, Classified ads on
free pages and many other forms of advertising. This article covers
the basics of writing short ad copy (class ads and links should be short) and will show you a short cut or two for placing your ads.
Links and classified ads are supposed to do one thing for you.
Create interest and bring traffic to your pages. If you do not have
a web page - then they should be designed to get the prospect to
"ask for more information". You should never try to sell anything
from a small ad or link. But people still try!
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Classifieed Ad Quick Tip
Shortcut Tip: When placing your classifed ads, type the body of
your ad into your favorite text editor - make certain it is worded
properly and eliminate any unecessary words. Copy the body of
your ad and you're ready to place ads.
Go to an ad page - type in the Heading and the url plus email if
it is required, then simply paste the body text into the proper place
on the form. Submit your ad. Go the next ad site and repeat.
You do not need to retype the body text over each at each location
and it will save you tons of time. And allow you to place many
more ads.
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Believe it or not - there is a formula for writing ad copy.
AIDA
Easy to remember if you think of it as a girls name. It breaks down like this:
Attention: Your first goal with any ad is to create attention, to gain
the interest of the person scanning the ads. The most powerful word
in advertising is FREE! Not everyone can use free in the heading
however, it will gain the interest immediately. You gain interest with
the Ad Heading. Your heading is the most important part of the ad
because it will cause the prospect to stop and read the ad copy.
Interest: After getting their attention - you must now gain their
interest. With class ads, your ad heading can also gain their
interest. The first few words of the ad copy must keep that attention.
They must build or add to the heading of the ad. You can expand
on the heading in just a few words.
Desire: Now your goal is to create a desire in your prospect to learn
more about your product. Not get him/her to place an order but
simply to visit your web site and/or write for additional information.
All you want is for them to come to your pages.
Action: This step actually gets your reader to click on your link,
or write you that letter for more information. There must be a reason
for the action - now instead of later. You don't want them to move
on to another ad and forget about you.
It is sometimes difficult to get each of these little fellows into a small
classified ad. This is why you want to "perfect" your ad off line,
before you begin to place ads. Work on your headline! Make it the
most powerful headline possible. Write that ad copy. You want the
majority of people reading your ad to click on your link or send you
an email. Do not write a 40 word ad and try to get them to send in
$500.00 for an investment. Don't work. What you really want is for the prospect to visit your web site. You don't want him to buy from your small ad - you simply want him to request more information.
Here is a sample ad that does just that!
My Favorite MLM Program
. . . and if you're not careful, if might just become your favorite too! Fast, easy . . . plus a free 7 day trial! Click Here To Learn Why It Might Just Become Your Favorite MLM Program!
Side Note: This is an actual ad that I'm now using to bring traffic to my mlm page. If you click on the link, you'll go to that page . . .
Heading
My Favorite MLM Program identifies the type of product and pre-qualifies the prospects. I want MLMer's to respond to this ad. It's ok for others to respond but they should know it is an MLM opportunity.
Text copy:
The body of the ad is designed to create interest . . . it also creates desire . . . they wonder why it might become their favorite mlm program. If they are at all interested in multi-level marketing, they'll take a look at my page.
Action:
Click Here To Learn Why It Might Just Become Your Favorite MLM Program!
Of course, click here is the action I want them to take, and this link reinforces the interst and desire portions of the ad.
Remember, I simply want people to visit my page. Once there, I
make my "pitch".
Now if you would like a free classified program that really brings in the traffic . . . Click Here To Place A Free Ad!
